Frequently Asked Questions
Working on a new book? Or looking for publishing advice?
No problem, here's some common questions clients ask us.
Should I go exclusive or wide?
First, exclusively refers to publishing with one store only (typically Amazon), whereas wide means to publish through other book stores, such as Barnes and Noble (Nook), Apple, or Kobo. The exclusive, Amazon-only method has a number of positives: Amazon dominance – at the time of writing around 67% of all ebook sales go through Amazon with Barnes and Noble taking around 25% Simplicity-you only upload your book once, so that’s one description, and one cover Each of the other stores has its own structure and set-up Amazon marketing tools – being exclusive means access to several tools which potentially sponsor your book over others. E.g. A+ Marketing, which allows you to upload images and text onto your page and free or reduced-price promotional days KDP Select – which includes access to Prime reading so readers can borrow your books, rather than Authors being paid by how many pages are read. If you go exclusive with anyone, ensure it is Amazon because of their market share.
What about copyright?
Copyright law for authors grants exclusive rights to the creators of original works. Here's a brief overview: 1. Creation and Ownership: Automatic Protection: Copyright protection is automatic upon the creation of an original work. Registration is not required but can provide additional legal benefits. Ownership: The author or creator is the initial owner of the copyright. In cases of works created for employment or under a contract, the employer or commissioning party may own the copyright. 2. Scope of Protection: Originality: Copyright protects original works fixed in a tangible medium, such as books, articles, music, art, and software. Idea vs. Expression: Copyright protects the expression of ideas, not the ideas themselves. It does not protect facts, systems, methods, or common elements. 3. Exclusive Rights: Reproduction: The right to reproduce the work. Distribution: The right to distribute copies of the work. Public Display and Performance: The right to display or perform the work publicly. Derivative Works: The right to create derivative works based on the original. 4. Duration: Life of the Author + Years: In most cases, copyright protection lasts for the life of the author plus 70 years. For works created for hire or anonymous/pseudonymous works, it's 95 years from publication or 120 years from creation, whichever is shorter. 5. Fair Use: Limitations: Fair use allows limited use of copyrighted material without permission for purposes such as criticism, commentary, news reporting, teaching, scholarship, and research. 6. Registration: Optional: While copyright is automatic, registering with the U.S. Copyright Office provides additional legal benefits, including the ability to sue for statutory damages and attorney's fees. 7. Infringement and Enforcement: Legal Remedies: Copyright owners can take legal action against infringement, seeking damages or injunctive relief. Digital Millennium Copyright Act (DMCA): Provides a mechanism for copyright owners to request the removal of infringing content online. 8. Public Domain: Expired Copyright: Works in the public domain are not protected by copyright and can be freely used by the public. Voluntary Dedication: Authors can also choose to dedicate their works to the public domain. It's crucial for authors to understand copyright law to protect their intellectual property and navigate issues related to licensing, permissions, and fair use. Consulting with a legal professional specializing in intellectual property is advisable for specific legal advice.
Should I write a standalone book or a series?
Deciding whether to write a standalone book or a series depends on several factors and your personal preferences as an author. Here are some considerations to help you make a decision: Story Complexity: If your story has a simple, self-contained plot, a standalone book may be suitable. A more complex or expansive narrative with multiple plotlines and character arcs might lend itself to a series. Genre Expectations: Some genres, like mysteries or thrillers, often feature standalone books. In contrast, genres like fantasy or science fiction commonly have series. Consider reader expectations within your chosen genre. Character Development: If your characters have rich backgrounds and potential for growth, a series allows you to explore their development over time. Standalone books can also have well-developed characters, but the focus is on resolving their arcs within one book. Market Trends: Research current market trends in your genre. Some genres may be more receptive to series, while others prefer standalone works. Consider reader demand and market expectations. Personal Preference: Assess your own writing style and preferences. Some authors enjoy the depth and continuity of a series, while others prefer exploring different ideas in standalone works. Consider your long-term commitment to characters and storylines. Reader Engagement: Series can build reader loyalty, with each book enticing readers to explore the next. Standalone books can attract a broader audience without the commitment of following a series. Publishing Strategy: Series can create a steady stream of content, potentially boosting your visibility and sales. Standalone books may be suitable for different publishing strategies, such as periodic releases of independent works. Ultimately, the decision depends on your story, genre, and writing goals. Some authors successfully mix standalone works with series based on different themes or characters.
Should I promote my books online?
Promoting your book online can be a crucial and effective strategy to reach a broader audience and boost sales. Here are some compelling reasons to consider online book promotion: Global Reach: The internet provides access to a global audience. Online promotion allows your book to reach readers around the world, transcending geographical limitations. Targeted Marketing: Online platforms offer targeted marketing options. You can tailor your promotional efforts based on demographics, interests, and reading preferences, ensuring your book reaches the right audience. Cost-Effectiveness: Compared to traditional marketing channels, online promotion is often more cost-effective. Social media, email marketing, and book-related websites provide affordable avenues to showcase your work. Social Media Engagement: Social media platforms are powerful tools for connecting with readers. Engaging content, author interactions, and community building can generate buzz around your book. Author Visibility: Establishing an online presence enhances your visibility as an author. A professional website, social media profiles, and participation in online book communities contribute to your author brand. Reader Reviews and Recommendations: Online platforms facilitate reader reviews and recommendations. Positive reviews and word-of-mouth endorsements can significantly impact potential readers' decisions. Ebook and Audiobook Analytics and Insights: Online marketing provides valuable analytics and insights. You can track the performance of your promotions, understand reader behavior, and make data-driven decisions for future campaigns. Virtual Events and Collaborations: Online platforms enable virtual book launches, author interviews, and collaborations with influencers or fellow authors. These events can create excitement and broaden your audience. Adaptability: Online promotion allows you to adapt your strategy based on real-time feedback. You can refine your approach, target different demographics, and experiment with various promotional tactics. Considering the digital landscape in today's publishing industry, integrating online promotion into your overall marketing plan is advisable. Leveraging the internet's vast resources can amplify your book's visibility, engage with readers, and contribute to the overall success of your publishing journey.
Do I need a website?
Not necessarily, you can operate and sell your books successfully without one. Deciding on a website depends on your goals and activities. Factors to consider: 1. A website is a central hub for a professional image, showcasing books, or sharing information. 2. A website enhances credibility, acting as a virtual storefront fro your books. 3. For a controlled platform to connect with your audience, share updates, or blog, a website is ideal. 4. Improve online visibility as people often use search engines to find information.
Email lists, what are they?
An email list is a compilation of email addresses gathered from individuals who have willingly subscribed or opted in to receive messages, updates, or information from a particular sender or organisation. These lists can be used for email marketing campaigns, newsletters, or communication purposes. Building and maintaining an email list allows businesses and individuals to engage with their audience, share content, promote products or services, and nurture relationships over time. Email lists are considered valuable assets in digital marketing, enabling targeted and personalized communication directly to individuals who have expressed interest in a specific brand or content.
Should I write a blog?
Deciding whether to write a blog depends on your goals, interests, and the audience you want to reach. Here are some factors to consider: 1. If you have knowledge or expertise in a particular area that others might find valuable, a blog can be a great platform to share your insights. 2. Writing a blog is more enjoyable when you're passionate about the topics you cover. Choose subjects that genuinely interest you. 3. Consider who you want to reach. If there's a specific audience you want to connect with or educate, a blog can be an effective way to do so. 4. A blog provides a platform for self-expression. If you enjoy writing and want to share your thoughts, experiences, or creativity, blogging can be fulfilling. 5. Blogs are excellent for building a personal brand. They showcase your expertise, personality, and values. 6. Blogs foster engagement. Readers can leave comments, and you can interact with your audience, building a community around your content. However, blogging also requires time, consistency, and effort. If you're committed to providing valuable content and engaging with your audience regularly, starting a blog can be a rewarding endeavour.
What are the main skills an author needs?
Authors, whether writing fiction, non-fiction, or any other genre, benefit from a diverse set of skills to succeed in the writing and publishing process. Here are some key skills for authors: 1. Writing Skills: The foundation of authorship is a strong command of language, grammar, and storytelling. The ability to communicate ideas effectively is crucial. 2. Creativity: Authors need to cultivate a creative mindset to develop unique and engaging narratives, characters, and concepts. 3. Research Skills: For both fiction and non-fiction, research skills are essential to ensure accuracy and authenticity in writing. 4. Editing and Proofreading: A keen eye for editing and proofreading is crucial to polish the manuscript and catch errors before publication. 5. Time Management: Writing a book requires time and discipline. Authors must manage their time effectively to meet deadlines and goals. 6. Adaptability: The publishing industry is dynamic. Authors should be open to feedback, willing to revise, and adaptable to changes in the writing and publishing process. 7. Marketing Skills: Understanding basic marketing principles helps authors promote their work effectively, whether through social media, book signings, or other channels. 8. Networking: Building connections within the writing community and the publishing industry can open doors to opportunities, collaborations, and support. 9. Persistence: Rejections and setbacks are part of the writing journey. Persistence and resilience are key to overcoming challenges and staying committed to the craft. 10. Understanding of the Publishing Industry: Authors benefit from knowledge about the publishing process, including traditional and self-publishing routes, royalties, and contracts. 11. Empathy: The ability to empathise with characters and understand the emotions of readers enhances the relatability of the narrative. 12. Story Structure Knowledge: Understanding the basics of story structure contributes to creating compelling and well-paced narratives. 13. Tech Savvy: Basic technological skills, especially for self-published authors, are important. This includes using word processing software, formatting manuscripts, and engaging with online platforms. 14. Critical Thinking: Authors should be able to analyse their own work critically and make decisions that enhance the overall quality of their writing. Each author's journey is unique, and these skills may vary based on the genre, writing style, and publishing goals. Continuous learning and improvement in these areas will contribute to a successful writing career.
Which book genres sell the best?
Book sales can vary based on trends, reader preferences, and the overall market. However, some genres consistently perform well in terms of sales. Here are some of the book genres that tend to sell well: Mystery/Thriller: Engaging and suspenseful plots with unexpected twists often attract a wide readership. Romance: A perennially popular genre, romance novels explore relationships and emotional connections. Science Fiction and Fantasy: Imaginative worlds, speculative fiction, and epic fantasy novels have a dedicated fan base. Young Adult (YA) Fiction: Geared towards teenage readers, YA fiction covers a range of genres and often features relatable protagonists. Self-Help and Personal Development: Books that offer advice, guidance, and strategies for personal growth and improvement are consistently sought after. Cookbooks: With the rise of food culture and interest in cooking, cookbooks, especially those with unique or healthy recipes, remain popular. Biographies and Memoirs: Readers are often drawn to real-life stories of notable individuals, celebrities, or people who have overcome challenges. Historical Fiction: Novels set in historical periods, blending fiction with real historical events, continue to attract readers interested in both storytelling and history. Non-Fiction Exploration of Current Issues: Books that explore contemporary issues, whether in politics, society, or science, often find a readership. Children's Books: Picture books, middle-grade fiction, and young adult novels consistently sell well as parents and educators seek quality literature for young readers. Crime and Detective Fiction: Similar to mystery/thriller, crime novels often have a dedicated audience interested in solving crimes and puzzles. Science and Popular Science: Books that make scientific concepts accessible to a general audience or delve into popular science topics can enjoy commercial success. It's important to note that trends in the book market can change, and the popularity of genres may shift over time. Additionally, the success of a book often depends on factors such as writing quality, marketing, and cultural influences.
Are book review tours any good?
Book review tours can be beneficial for authors in many ways. Here are some potential advantages: Increased Visibility: Book review tours involve sending your book to multiple reviewers, often across various platforms. This exposure can significantly increase the visibility of your book. Reviews for Promotion: Positive reviews serve as valuable promotional material. You can feature them on your book cover, website, social media, and other marketing materials. Building Credibility: Having your book reviewed by independent readers adds credibility to your work. It shows that your book has been read and appreciated by others. Word-of-Mouth Marketing: Readers often rely on recommendations from others. Positive reviews generated during a book tour can encourage word-of-mouth marketing, helping to expand your book's readership. SEO Benefits: Reviews posted on various websites contribute to the online presence of your book. This can positively impact search engine optimization (SEO) and make your book more discoverable online. Author-Reviewer Connections: Engaging with reviewers during the tour can help you build connections with readers who are passionate about books. This relationship-building may extend to future works. Insights for Improvement: Constructive criticism from reviewers can provide valuable insights for improving your writing style, storytelling, or addressing aspects that readers may find challenging. However, it's essential to consider some potential challenges: Variable Reviews: Not all reviews will be positive, and some may provide critical feedback. Authors need to be prepared for a range of responses. Time-Consuming: Coordinating a book review tour can be time-consuming. Authors may need to invest time and effort in reaching out to reviewers, sending review copies, and managing the logistics of the tour. Dependence on Reviewers' Schedules: Reviewers may have busy schedules, and it might take time for them to read and review your book. Patience is key. Quality of Reviewers: It's essential to choose reputable reviewers to ensure the quality and impact of the reviews. Ultimately, the effectiveness of a book review tour depends on various factors, including the genre of your book, the quality of writing, and the engagement of the reviewers. Authors should carefully plan and execute book tours as part of a broader marketing strategy.
Do I need a literary agent?
Whether or not you need a literary agent depends on various factors and your personal preferences. Here are some considerations: Advantages of Having a Literary Agent: Access to Publishing Opportunities: Literary agents have established connections with publishing houses and editors. Having an agent can provide you access to opportunities that might be challenging to secure independently. Negotiation Skills: Agents are skilled negotiators who can secure favorable deals on your behalf. They handle contract negotiations, ensuring you get the best terms for your work. Industry Expertise: Agents are familiar with the publishing industry. They can guide you through the publishing process, offering valuable advice and insights. Advocacy and Support: A literary agent serves as your advocate in the industry. They work to promote your work, provide feedback, and offer support throughout your writing career. Submission Expertise: Agents understand what publishers are looking for. They can help you prepare a compelling submission package that increases your chances of getting noticed by publishers. Considerations for Going Without an Agent: Direct Control: Without an agent, you have direct control over your submissions and negotiations. You can communicate directly with publishers and make decisions without intermediary involvement. Self-Publishing Options: If you're considering self-publishing, you may not need a literary agent. Many authors choose to self-publish their work, especially with the rise of digital platforms. Cost Considerations: Literary agents typically earn a commission on book deals. If you secure a publishing contract without an agent, you retain the full advance and royalties. However, you also take on the responsibilities that an agent would handle. Genre and Goals: The necessity of a literary agent can depend on your writing genre and career goals. Some genres or types of writing may not require an agent, while others benefit significantly from their involvement. Key Questions to Consider: What are your publishing goals? What is the genre of your writing? Are you open to traditional publishing or leaning towards self-publishing? Do you have the time and expertise to handle submissions and negotiations on your own? In conclusion, while a literary agent can offer numerous advantages, there are successful authors who choose to navigate the publishing world without one. Assess your goals, preferences, and the specific demands of your writing career to determine whether having a literary agent is the right choice for you.